New Billboard Sign for Whyalla’s new brand 

Whyalla News. 2 November 2016

Whyalla has been showing signs of change for some time now, but a new billboard at the Point Lowly is one of the first visible projects to mark this new era.

Replacing the Whyalla old ‘Where the City Meets the Sea’ logo, the new sign provides a vibrant and eye-catching image to showcase the beauty of the steel city.

The installation of the new sign was part of the Whyalla City Council’s rebranding process, and was completed last week by local company King Signs.

Mayor Lyn Breuer was hopeful that the signage would attract tourists passing through Whyalla to visit the city.

“We all agreed that the old sign was looking tired, and been there for a long time, so we decided to replace it as part of unearthing the assets that Whyalla has,” she said.

“We are looking to show tourists what we have available in our city, and then get them to spread the word about Whyalla to other areas.”

The photo on the sign was one of a number of photos chosen to be used in the council’s rebranding process.

“This photo shows a family enjoying themselves at our beautiful beach and one of our spectacular sunsets – you can also see Mount Young is there in the background,” Ms Breuer said.

“I’m very happy with the sign, I think it will certainly make people stop and take a look, Whyalla is all about sun, sea, and enjoying yourself.”

“We are looking to replace a whole lot of signage in Whyalla and surrounding districts as part of our rebranding process, this way we get the message out to tourists to come and have a look at our city.”

Ms Breuer said the rebranding process was ‘still in its very early stages’ at this time but encouraged the community to get behind and support the project.

The rebranding process began back in November 2015, with council engaging experienced consultants Algo Mas Marketing to undertake the extensive process involved with developing a new city brand.

The process included extensive public consultation and the development of imagery representing the city.


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